Society of
Children's Book Writers
and Illustrators

Call for PAL book releases: FALL 2018

Official call for next season’s PAL book releases: FALL 2018.

NOTE: There is a firm deadline for inclusion on the Fall 2018 Releases flier. Our members are producing in abundance so we need time to design layouts that honor everyone’s work equally. Late submission of your  info may delay the release and distribution of the flier. 

Thanks for your cooperation,

PAL coordinators Sandy Brehl and Judy Dodge Cummings

Deadline for inclusion in the fall release flier is May 1, 2018. This relates to books with release dates between July 1 and December 31, 2018.

Information about releases received after the MAY 1 deadline will be added to the SPRING, 2019 flier with a note about the actual release date.

If your publisher CONFIRMS that your book will release within these dates but doesn’t have an exact date or cover image, you may submit what you have for inclusion, or you may wait and have all information included in the SPRING 2019 flier with a note about the actual release date.  Your book will only appear in one or the other, so choose which will offer you the greatest benefit.


If you are scheduled to have a book(s) published between July 1 and December 31, 2018, from SCBWI PAL-recognized publisher, submit the information noted below no later than May 1, 2018, as directed. This applies to both authors and illustrators.

If you had a PAL book published in the prior year that was not included in the spring or fall fliers for the season in which it was released, you may send the info now, including the actual release date.

Submission information and questions should be emailed to BOTH Sandy at and Judy at


Please send the following information to both directly, in this format :



Illustrator (if appropriate)

Target/format (picture book, chapter/early book, middle grade, or young adult)


Release date


One or two sentence catalog description- keep it brief- think pitch line(s).

Send above info, along with a thumbnail jpeg file of your book cover, to: AND to

Sandy or Judy will send confirmation of receiving your info with 48 hours. If you don’t get that, please send again, especially if this is your first contact to Sandy or Judy. Your mail may have ended up in spam, so be sure to watch for your confirmation that the info was received.

Members should also notify SCBWI directly about current releases following the directions in the news section at the back pages of the latest Bulletin. Participation in the annual BOOKSTOP promotion and the new SCBWI monthly book birthday pages relies on AUTHORS/ILLUSTRATORS to submit your own work.  These are major benefits of membership and we urge you to engage with them. Watch for Facebook, listserv, and monthly SCBWI email newsletter notices about these and take full advantage of the free service to maximize your book’s launch.

Thanks, and congratulations on your individual and our community’s publishing success!