Society of
Children's Book Writers
and Illustrators

Call for Spring 2020 PAL Book Releases


Mark your calendar!

If you are scheduled to have a book(s) published between January 1 and June 30, 2020, from an SCBWI PAL-recognized publisher, please submit the information noted below no later than October 15, 2019, to have your book included in the spring release flier, which is submitted to libraries and bookstores. This flier is for SCBWI PAL-recognized publishers and books only but applies to both authors and illustrators.

To see if you publisher is listed as an SCBWI’s PAL publisher, check here. If you had a PAL book published in the prior year which was not included in its seasonal flier, you may send the info now with its actual release date.

If your publisher confirms that your book will release between January 1 and June 30, 2020, but doesn’t have an exact date or cover image, you may submit what you have for inclusion, or you may wait and have all information included in the fall 2020 flier with a note about the actual release date. Your book will only appear in one or the other, so choose which will offer you the greatest benefit.

Directions to submit your book information

Gather the following information:



Illustrator (if appropriate)

Target/format (picture book, chapter/early book, middle grade, or young adult)


Release date

ISBN: (choose only one ISBN number)

One or two sentence catalog description. Keep it brief. Think pitch line(s). No more than 50 words.

Thumbnail jpeg file of your book cover

… by October 15, 2019, and send it to both of your SCBWI-Wisconsin PAL coordinators, Sandy Brehl at sbrehlhce (at) yahoo (dot) com AND Judy Dodge Cummings at judydodgecummings (at) gmail (dot) com
(Replace the (at) and (dot) with @ and a period for successful submission.).

Sandy or Judy will send confirmation of receiving your info with 48 hours. If you don’t receive confirmation, please send again, especially if this is your first contact to Sandy or Judy. Your mail may have ended up in spam, so be sure to watch for your confirmation that the info was received.

Members should also notify SCBWI Headquarters directly about current releases following the directions in the News section on the back pages of the latest Bulletin. Participation in the annual BookStop promotion and monthly book birthday pages relies on authors and illustrators to submit their own work. These are member benefits, and we urge you to use them. Watch for Facebook, listserv, and monthly SCBWI email newsletter notices about these and take full advantage of the free service to maximize your book’s launch.

Thank you, and congratulations on your publishing success!