Call for Spring 2021 PAL Book Releases
If you are scheduled to have a book(s) published between January 1 and June 30, 2021, from
SCBWI PAL-recognized publisher, please submit the information noted below no later than
October 5, 2020 in order to have your book included in the spring release flier. This flier is
submitted to libraries and bookstores. This flier is for SCBWI PAL-recognized publishers and
for books only, but applies to both authors and illustrators.
If you had a PAL book published in the prior year that was not included in the spring or fall fliers
for the season in which it was released, you may send the info now, including the actual release
We must have your information by October 5, 2020. Information received after that date
will be added to FALL, 2020 flier, and will include a note about your actual release date.
If your publisher CONFIRMS that your book will release between January 1 and June 30, 2021
but doesn’t have an exact date or cover image, you may submit what you have for inclusion, or
you may wait and have all information included in the FALL 2021 flier with a note about the
actual release date. Your book will only appear in one or the other, so choose which will offer
you the greatest benefit.
DIRECTIONS to submit your book for the spring 2021 release flier:
Submission information and questions should be emailed to BOTH of your PAL coordinators,
Sandy Brehl at email@example.com and Judy Dodge Cummings at
Please send the following information in this format:
Illustrator (if appropriate)
Target/format (picture book, chapter/early book, middle grade, or young adult)
ISBN: (choose only one ISBN number)
One or two sentence catalog description. Keep it brief. Think pitch line(s). No more than 50
Thumbnail jpeg file of your book cover
Send above info to firstname.lastname@example.org AND email@example.com
Sandy or Judy will send confirmation of receiving your info with 48 hours. If you don’t receive
confirmation, please send again, especially if this is your first contact to Sandy or Judy. Your mail
may have ended up in spam, so be sure to watch for your confirmation that the info was received.
Members should also notify SCBWI directly about current releases following the directions in
the news section at the back pages of the latest Bulletin. Participation in the annual BOOKSTOP
promotion and the SCBWI monthly book birthday pages relies on AUTHORS/ILLUSTRATORS
to submit your own work. These are major benefits of membership and we urge you to engage
with them. Watch for Facebook, listserv, and monthly SCBWI email newsletter notices about
these and take full advantage of the free service to maximize your book’s launch.
Thanks, and congratulations on your individual and our community’s publishing success!