Society of
Children's Book Writers
and Illustrators

SPRING 2022 PAL release flyer submissions

Official call for next season’s PAL book releases (Spring 2022)


NOTE: We are still aware that the Covid19 Pandemic continues to affect the publishing industry, including potential release dates. We’re issuing this call earlier than usual so you have time to confer with your publisher/editor to decide if you want to share your news based on the planned book birthday, or if you prefer to save your news to share in the next season release, even if that comes AFTER your actual release date. It’s your choice, but your release info will be included only one time.

So… stay well and read on!

There is a firm deadline for inclusion on the Spring 2022 Releases flier. Our members are producing in abundance so we need time to design layouts that honor everyone’s work equally. Late submission of your info would affect the release and distribution of the flier.

Thanks for your cooperation,

PAL Coordinator, Sandy Brehl


Deadline for inclusion in the spring release flier is October 9, 2021. This relates to PAL books with release dates between January 1 and June 30, 2022.

Information about releases received after the October 9 deadline will be added to the FALL, 2022 flier with the catalogue copy noting the actual release date.

If your publisher indicates that your book will (probably) release within these dates but doesn’t have an exact date or cover image, you may submit what you have for inclusion, or you may wait and have all information included in the FALL 2022 flier with a note about the actual release date. Your book will only appear in one or the other, so choose which will offer you the greatest benefit.


If you are scheduled to have a book(s) published between January 1 and June 30, 2022, from SCBWI PAL-level publisher, submit the information noted below no later than October 9, 2021, as directed. This applies to both authors and illustrators.

If you had a PAL book published in the prior season that was not included in the 2021 fall flier, the season in which it was released, you may send the info now, including the actual release date. That means, specifically, if your PAL book was released in Fall 2021 and was not included in that flier, please reply with all requested content, including the actual date of release.

Check your publisher’s PAL status on the main website HERE: and address questions regarding PAL-Publisher status to

Submission information and questions should be emailed to Sandy at sbrehlhce@yahoo.comPlease send the following information, in this format:



-Illustrator (if appropriate)

-Target/format (picture book, chapter/early book, middle grade, or young adult)


-Release date

-ISBN (A single ISBN- provide the format ISBN number you prefer)

-One or two sentence catalog description- keep it brief- think pitch line(s).

-A jpeg file of your book cover

Sandy will send confirmation of receiving your info within 48 hours. If you don’t get that, please send again, especially if this is your first contact to Sandy. Your email may have ended up in spam, so be sure to watch for your confirmation that the info was received. If confirmation does not follow, reach out via the link on our Wisconsin SCBWI website page and make sure that your get a response.

Thanks, and congratulations on your individual and our community’s publishing success! 


Looking for more information on how SCBWI can help you promote your book? Visit